American Futurism in the Atomic EraMain MenuIntroductionUnderstanding the Development and Context of Futurism in the Cold WarBusinesses Embrace FuturismNASABoosted by FuturismMarketed AudiencesSuburban American; Youth; Specialized: Scientists, Technologists, IndustrialFuturism by ThemeConclusionBibliographyGina Plumeye78b6aad26fa4301c0f15031f1ee2970fee53980
Futurism by Theme: Weather Control
12019-12-04T23:19:31+00:00Gina Plumeye78b6aad26fa4301c0f15031f1ee2970fee53980661plain2019-12-04T23:19:31+00:00Gina Plumeye78b6aad26fa4301c0f15031f1ee2970fee53980 In popular media and news promoting scientific efforts, weather control and design was lauded as an answer to humanitarian crises. In the Cold War, the idea of weather control was both a literal goal but also a broader signifier of technology overcoming the earth’s obstacles (as seen in figure 47). Early 1950s futurists promoted the significance of progress on weather control because it signified the opportunity to end world hunger and even provide renewable and safe energy (see figure 46, for example of businesses implying investment in technology is the only way forward). On other fronts, the positives of conquering nature were promoted as a victory of national security (see figures 48 and 49. Weapons technology was intended to be used both on international threats and the natural world as a show of national strength). Government funding went to make this a reality during the Vietnam War, through attempts at manufacturing and manipulating clouds in an attempt to extend the monsoon season and influence flooding and local access to transportation. The chemical weapon Agent Orange ultimately was used, influenced as part of these efforts to control the environment. Additionally, weather technology was seen as an outcome of advancing atomic power (see figure 50).
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12019-12-04T23:19:23+00:00Gina Plumeye78b6aad26fa4301c0f15031f1ee2970fee53980Futurism by ThemeGina Plumey1visual_path252019-12-04T23:19:23+00:00Gina Plumeye78b6aad26fa4301c0f15031f1ee2970fee53980
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12019-12-04T23:19:53+00:00Figure 49: From "Closer than we Think"1Arthur Radebaugh, depicts technological advancement being used to control the weather.plain2019-12-04T23:19:53+00:00
12019-12-04T23:19:49+00:00Figure 48: From "Closer than we Think"1Arthur Radebaugh, depicts weapon technology being able to combat unpleasant natural phenomena and take control over the environment.plain2019-12-04T23:19:49+00:00
12019-12-04T23:19:53+00:00Figure 47: Aerosystems, 1961, advertisement.1Not all futurist visions regarding the weather recalled science fiction-inspired control scenarios. Others used it as a tool to show how new technology can surpass the challenges brought on by natural phenomena.plain2019-12-04T23:19:53+00:00
12019-12-04T23:19:53+00:00Figure 46: US Cast Iron Pipe, advertisement, 1955.1This ad exemplifies how businesses and agencies used futurism to gain support for US industries and to continue the course of progress.plain2019-12-04T23:19:53+00:00
12019-12-04T23:19:53+00:00Figure 50: Life magazine ad, May 19471Ad from Life magazine May 1947, depicting how nuclear technology will allow new farming methods for consumer goods.plain2019-12-04T23:19:53+00:00